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To ensure a rigorous process is followed, we have devised a
four-step process that takes into consideration, not only the market
opportunity, but also the internal capabilities of the company, as
well as the competitors capabilities.
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In addition to the strategic work, we have personally grown sales
for a number of companies in both India and the West. Our sales and
marketing teams have many years of experience of purchasing
behaviour within Indian and European markets. We also have extensive
experience of recruiting and developing a sales force and channel
partners and of creating and communicating the value proposition
through websites, press releases, advertisements and presentations.
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